Shanghai's Beauty Moguls: How Local Women Are Reshaping China's Cosmetics Industry

The Shanghai beauty counter tells a new story in 2025. Where international brands once dominated, homegrown companies founded by local women now capture 42% of the cosmetics market share in China's most cosmopolitan city. These entrepreneurs are re

Shanghai Style Revolution: How Local Women Are Redefining Chinese Beauty Standards

Shanghai's streets have long served as China's most dynamic runway, where the nation's evolving beauty ideals manifest in the confident stride of its women. In 2025, this cosmopolitan city's female residents are scripting a quiet revolution - one l